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Ninety6 was built based upon the cultural impact that the year 1996 had on society and how pivotal that year was in defining what our culture would look like. With cultural icons who inspired so many of this generation thriving during this time period such as Tupac, Biggie, Jay Z, Allen Iverson, and Kobe Bryant. Our brand embodies the impact that these icons had on our culture and hopes to create that same impact for the next generation. With the slogan Youth in Revolt the main purpose of Ninety6 is to create the trends, to create culture and keep it for the youth.